Company News, New Products

Tide Pods, CFDA Collaboration with Tracy Reese Revealed

Washable garments celebrated on the runway at Fashion Week.

At New York Fashion Week, Tracy Reese debuted her first-ever completely machine-washable looks as a part of her Fall 2014 collection, inspired by her partnership with Tide Pods and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative. Understanding the growing demand for more accessible designer fashions that are easy to care for at home, Reese was motivated to work with Tide and incorporate machine-washable fabrics into her collection. For the first time, Tracy invited...

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